Wait, scratch that.
How to find amazing sales talent?
But here’s a little secret.
Attracting the best sales talent is as much about you as it is them.
Before you can begin to be picky about the level of talent you hire, you must first transform yourself into the type of business that has top notch sales talent knocking down their doors. Here’s how to make that happen.
Build Your Brand as an Employer
You probably invest quite a bit when marketing your business to attract new customers. You’ve carefully built your brand image to appeal to a target audience, and it’s working beautifully. In fact, it’s working so great that you’re ready to add to your sales team. The only problem is you aren’t sure how to reach out to the perfect candidate.
If building your brand has allowed you to reach your target customer, don’t you think that maybe the exact strategy can be used to zero in on the best sales talent?
For sales and marketing recruitment, this means three things.
- Have a track record of success. You don’t have to be the biggest, but you need to be one of the best when it comes to your sales team meeting quotas and crushing goals. If you’re not, new talent is going to wonder why the company is making it so hard.
- Respect. Great talent not only wants to be recognized for their efforts, but they also want to be trusted. Companies that give their sales team a little free reign and let them use their own repertoire of talent and skills tend to attract the best talent. Trust and recognition equal respect.
- No dead ends. Even a small company with no idea what growth potential will be five years from now can contribute to their sales team’s professional growth through new opportunities and career development pathways.
Hire for the Position
It’s thought that certain people that just have a knack for sales. Nobody here is going to argue that point. Some people really do seem to be naturally gifted. However, those people didn’t come from the only mold the sales industry has.
Depending on your business, the person you’re looking for might be the polar opposite of the industry standard.
Hiring top talent involves stepping away from stereotypes and seeking the unique personalities that are going to win with your customers.
Invest in Long Term Growth
Finally, the key to attracting top notch sales talent is investing in their future. Start by offering compensation that says you respect their skill. Then, have a career track in place. Provide educational opportunities to build professional skills, provide them with support, help them build a portfolio and guide them through changes in the sales industry.
Bottom line? Have a reputation for being invested in your sales team’s future.
Hiring a great sales team is equal parts of what you both bring to the table. Sales is a partnership, and when you build a reputation for success and respect, that partnership will grow. When you do it right, the only time you’ll need to hire new talent is when business is growing out of control.