Millennials are the fastest growing segment of the current workforce. Two years ago, millennials became the largest segment of the workforce, with 1 out of every 3 workers being between the ages of 18-34, and within the next 10 years, we’ll see that number grow to a whopping 75 percent.
It’s an obvious necessity that businesses learn how to attract the best millennial talent, but the task often leaves recruiters scratching their heads. Millennials have a notorious reputation of being difficult to figure out, especially in the workplace.
Let’s start by setting aside that notion, because it simply isn’t true. Millennials are looking for the same things generations before them were. They want respect, growth opportunities, and loyalty. But, before you can give it to them, you need to catch their interest, and with that, there’s some subtle differences.
Ready to recruit new millennial talent? Here’s a few ideas for catching the attention of millennials in the workforce.
Optimize the Application Process for the Mobile User
Let’s just start by saying that 82% of job seekers are looking for employment opportunities from their phones, and it’s safe to say that the majority of them are millennials. The heavy reliance on mobile devices has forced a shift in how we need to be going about posting jobs and searching for talent.
The first step is to make sure you’re posting job opportunities on sites that are already optimized for mobile. Secondly, if you have a link to an application on your website, make sure it’s mobile friendly.
It’s About Getting Down to Business
Millennials like things to be short and sweet. When presenting a job opportunity, don’t waste time boasting about your brand. What they want to know is what the job entails, what the qualifications are and how much you’re willing to pay them for their time.
Win them over with this information, and they’ll find out for themselves how wonderful you are.
If you pay attention to consumer culture, then you already know millennials are a different breed. They’re often more interested in the consumer experience than a product or service itself. This mentality translates to their philosophy on employment.
It isn’t enough to just have a job. Millennials know that they have top bidding ground in the job market, and they’re using it to their advantage to find employers that contribute to more than just a paycheck.
You can attract millennials by openly promoting your workplace culture. Use social media networks to promote your workplace and give millennials a sneak peek. This applies to the interview process as well. Millennials are more interested in hands-on interviews that give them a chance to show off their skills and talents than they are sitting at a desk answering obligatory questions.
Stay on Top of Your Reputation
Millennials have the advantage of unlimited access to online reviews. From employee review platforms like Glassdoor to social media, word spreads fast, so it’s important to know what’s being said and respond proactively.
Image means a lot and in today’s digital landscape, there’s no place to hide.
Millennials are the driving force behind today’s economy and learning how to attract the best talent is crucial to your business’s success. When you’re ready to recruit the top millennial talent for your business, we have the staffing outsourcing services to help. Contact the experts at Sales Recruiters of Virginia today to learn more.